Echuca has been recognised as Victoria’s Top Tourism Town for 2026, taking Gold at the Victorian Top Tourism Town Awards before going on to achieve Bronze nationally at the Australian Top Tourism Town Awards.
For visitors, it confirms something locals have known for a long time: Echuca is much more than a historic river town. It is a destination built around the Murray River, paddlesteamers, events, local businesses, great food and drink, and distinctly regional experiences.
And coffee is part of that story.
Locally Roasted Coffee in Echuca
Echuca Moama Coffee Roasters is a locally based coffee roastery established by the Mackrell family in 2022.
From our Echuca roastery, we bring together speciality coffees sourced from around the world and roast them locally for people who appreciate great coffee at home, at work and while exploring the region.
Our connection to Echuca is important to us.
As the town continues to build its reputation as one of Australia's leading regional tourism destinations, we want visitors to have the opportunity to experience coffee that is genuinely connected to the place they are visiting.
Experience Coffee While Visiting Echuca Moama
Visitors looking for something different to do in Echuca can go beyond simply ordering another cup of coffee.
At our working Echuca roastery, we offer hands-on barista training and coffee experiences, including an introduction to coffee beans, grinding, espresso extraction, milk texturing and coffee preparation.
Our barista training experience also includes a tour of the roasting facility, providing a behind-the-scenes look at the journey from green coffee bean to the finished cup.
It is an opportunity to experience another side of Echuca's growing food and drink culture.
A Taste of Echuca to Take Home
One of the great things about visiting regional Australia is discovering local products and businesses that you don't experience every day.
Coffee roasted in Echuca provides visitors with something they can enjoy during their stay and take home with them afterwards.
Whether you are visiting Echuca Moama for a weekend, attending an event, cruising the Murray River, exploring the historic Port of Echuca or travelling through northern Victoria, we invite you to discover locally roasted coffee as part of your visit.
Coffee Roasted Locally. Served Locally and Beyond.
Our connection with the region extends beyond the roastery.
Coffee from Echuca Moama Coffee Roasters is also connected with My Coffee Cart, a regional mobile coffee business providing professional coffee services at events, conferences, tourism venues and community events throughout regional Victoria and beyond.
This means coffee roasted in Echuca can be experienced at events and unexpected locations well beyond the walls of a traditional café.
It is another way a regional business can take a small piece of Echuca to people across Victoria and Australia.
Echuca – An Award-Winning Regional Destination
Echuca's recognition as Victoria's Top Tourism Town 2026 and subsequent Bronze at Australia's Top Tourism Town Awards celebrates the entire destination.
It recognises the experiences, businesses, attractions, events and local community that collectively give visitors a reason to come to Echuca – and a reason to stay longer.
For us, being based in Echuca means being part of that broader visitor experience.
We are proud to roast coffee in a regional town receiving national recognition for tourism and proud to contribute in our own small way to Echuca Moama's evolving food and drink story.
Discover Echuca Moama Coffee Roasters
If you're visiting Echuca Moama and love good coffee, make locally roasted coffee part of your trip.
Echuca Moama Coffee Roasters
17 Mundarra Road
Echuca, Victoria 3564
Explore our coffee, discover our barista training experiences and take home a taste of Echuca.
Locally roasted in Echuca – Victoria's Top Tourism Town 2026 and a Bronze winner at Australia's Top Tourism Town Awards.
